LE SSERAFIM announced the launch of their second full album’s official website via their social media channels on May 11 at midnight.
The website combines the title track “BOOMPALA” with the word “pavilion” to create a space where fans can experience the concept and mood of the new album. Upon entering, visitors are greeted by a flowing water screen and the team’s logo. The introduction describes it as “a space designed to face the deep inner fears directly without bypassing them,” adding that “unfamiliar tremors can be converted into the BOOMPALA rhythm.”
At the bottom of the screen, there is a “Today’s Meditation Guide” section. Clicking on Kim Chaewon’s photo reveals the message, “For we are not fearless, and therefore powerful,” suggesting that true strength comes from embracing fear. A different member will appear as the meditation guide every day.
Fans can leave messages by clicking on glass bottles floating on the water. Starting May 14 at midnight, users can participate in missions to collect points and earn rewards. The website also gave fans their first look at the tracklist for “PUREFLOW” pt.1, which features 11 songs, including the lead single “CELEBRATION” and the title track “BOOMPALA”. All members are credited, with Huh Yunjin participating in every track on the album.
LE SSERAFIM’s second full album “PUREFLOW” pt.1 will be released on May 22 at 1 PM. Through this new release, the group aims to deliver the message that they became stronger because they acknowledged their fears.
