LE SSERAFIM is opening up a whole new world!
On the 11th at midnight, LE SSERAFIM greeted fans by launching “BOOMPALA Pavilion,” a promotional website for their second full-length album, “PUREFLOW pt.1.” The name is a clever blend of the title track “BOOMPALA” and “Pavilion,” which refers to an exhibition space.
The website is designed to give fans a sneak peek into the concept and mood of the new album. With gently flowing water, the group’s logo partially emerging from the surface, a mysterious and dreamy vibe, and stones moving at a steady pace, it is a total visual treat.
The site’s introduction describes it as “a space designed to face the fears deep within without bypassing them.” This ties perfectly into the message of the second full album, “became stronger because I know fear,” sparking both curiosity and excitement.
Don’t miss the “Today’s Meditation Guide” content! Starting with Kim Chaewon, a different member will appear as a meditation guide every day to offer visitors a special experience. Fans can also click on glass bottles floating on the water to leave messages for LE SSERAFIM or join in on joint quests. Plus, there is a hint that special rewards will be given based on achievement levels for those who complete missions starting from midnight on the 14th.
LE SSERAFIM’s second full album, “PUREFLOW pt.1,” will feature a total of 11 tracks, including the lead single “CELEBRATION” (released on the 24th of last month) and the title track “BOOMPALA.” The album drops on the 22nd at 1 PM.
