BVLGARI Picks Their ’21st Century Grand Prince’! Byeon Woo-seok Named New Brand Ambassador

Italian jewelry brand BVLGARI is expanding its market influence by appointing actor Byeon Woo-seok as its brand ambassador. The brand plans to convey both its rich heritage and modern aesthetics through his activities.

On the 11th, BVLGARI announced that Byeon Woo-seok has been selected as the new brand ambassador. BVLGARI explained that they chose him because his image and career history align perfectly with the brand’s values.

Byeon Woo-seok will now take on the role of introducing BVLGARI’s jewelry and watch collections both in Korea and abroad. The brand expressed high expectations that he will showcase BVLGARI’s design identity in various ways through the collections.

In the released images, Byeon Woo-seok is seen wearing the iconic “B.zero1” jewelry and the recently released 37mm “Octo Finissimo” watch.

The “B.zero1” collection is inspired by the Roman Colosseum, with gold and steel rings that modernly reinterpret 1970s craftsmanship. The “Octo Finissimo” watch is characterized by its octagonal case and geometric structure, reflecting Italian architectural beauty.

Byeon Woo-seok shared, “I am very happy to join BVLGARI as an ambassador. I feel a great attraction to the beautiful, bold creativity and deep heritage that BVLGARI possesses. I look forward to fully conveying those values to many people through various ambassador activities.”

Meanwhile, Byeon Woo-seok is currently starring in the drama “21st Century Grand Prince’s Wife,” which is set to end on the 16th. BVLGARI and Byeon Woo-seok plan to continue various global activities starting with this collaboration.