YG Entertainment Goes All Out for 30th Anniversary: BabyMonster, Treasure, and a New Boy Group!

BabyMonster made a stunning comeback on the 4th with their 3rd mini album, ‘CHOOM’. The album recorded 387,871 sales on the Hanteo Chart on its first day, breaking their own record with a 1.5x increase compared to their previous work. They’ve already proven their global presence, topping the iTunes Worldwide Album Chart and hitting #1 in 19 different regions!

Their YouTube impact is just as massive. The music video for the title track ‘CHOOM’ surpassed 14 million views in just half a day, claiming the top spot on YouTube Worldwide Trending and the ‘Most Viewed Video in 24 Hours’ list. The momentum hasn’t stopped, with views soaring past 70 million in just one week.

Their stage skills are also stealing the spotlight. BabyMonster appeared on music shows on the 9th and 10th, showcasing their talent with impressive hand-mic live performances. Now that they’ve officially started promotions, expect to see them everywhere for a while!

While BabyMonster is killing it, YG has immediately jumped into comeback promotions for Treasure. Since the 7th, content for their new album ‘NEW WAV’ has been released sequentially. General producer Yang Hyun Suk teased a powerful hip-hop concept, confidently stating it is “personally my favorite result.”

The trailer captures the members pushing for perfection, switching between dance practice and recording sessions. With messages like “YG’s root is hip-hop,” “Approaching with more sincerity,” and “Truly limitless,” anticipation for the comeback is reaching a fever pitch.

On top of that, YG is preparing to launch its next-generation boy group. A 5-member rookie boy group, recently revealed through an official video, is set to make their official debut this September. This is the first boy group in six years since Treasure, and unlike Treasure’s larger lineup, this group will feature five elite members. All eyes are on whether this “complete group” will maximize each member’s individuality and capability.

The big projects keep coming. A BIGBANG 20th anniversary tour kicks off this August, a project expected to trigger nostalgia for global fans. Additionally, the next-gen girl group ‘NextMonster’ has begun warming up for their debut by releasing member content. With shorter comeback cycles and a strategy to expand new IPs, YG’s 30th anniversary project is picking up speed.

Celebrating its 30th anniversary this year, YG Entertainment is accelerating its generational shift and expansion strategy by strengthening existing IPs, launching rookie groups, and organizing large-scale projects like global tours.