tvN’s variety show ‘Kill It’ is creating a huge buzz, especially among female viewers in their 20s and 30s!
‘Kill It’ is a survival show dedicated to discovering the next generation of fashion creators who will lead K-fashion trends. The show features 100 ‘It Girls’—including global fashion brand ambassadors, world models, and super influencers—with a combined total of 43 million SNS followers.
The program’s quality is elevated by a star-studded mentor lineup featuring fashion industry icons like Jang Yoon-ju, Lee Jong-won, TOMORROW X TOGETHER Yeonjun, Cha Jung-won, Shin Hyun-ji, Ahn Ah-reum, and Yang-gaeng. In the first episode aired on the 12th, the first half of the Round 1 mission was revealed, testing the participants’ ‘photogenic charm,’ a core skill for any style creator. The competition was fierce as contestants had 60 minutes to complete their self-styling before hitting the stage to win the most shutter clicks from 40 global photographers. From sprinting across the set barefoot to attempting bold poses, the participants gave it their all to heat up the atmosphere.
Following the broadcast, fans have been praising the show, with comments like, “It feels like watching ‘Street Woman Fighter’ but with styling,” “The scale of the program is massive,” and “I’m not usually into fashion, but this has me interested!”
It is particularly encouraging that trend-setting female viewers in their 20s and 30s are responding so enthusiastically. Among the age groups watching the first episode, women in their 30s had the highest TV viewing time. This performance is approximately 152% higher than the average viewing time for women in their 30s across all of tvN’s new variety programs launched in 2026. Additionally, TVING VOD data shows a high proportion of viewers in their 20s and 30s compared to other age groups.
Most notably, the total cumulative views for ‘Kill It’ videos have reached approximately 70 million, ranking first in pre-digital views among tvN’s major variety shows and proving its massive popularity. Interest in the participants is also surging online after the first episode. A pre-release clip of Choi Mina-su’s Round 1 segment, which already garnered attention before the premiere, recorded 30 million views. Beyond the already popular faces, new contestants are also gaining attention, with fans cheering for a diverse range of participants. For instance, a video featuring Yu Hee-ra, who caught eyes with high-end luxury fashion, recorded 2.32 million views, while a video of 6-million-follower TikToker Yubin Kelly hit 1.72 million views (based on data collected up to May 10).
In the second episode airing on Tuesday the 19th, the Round 2 mission will be revealed for the 50 participants who passed Round 1, promising to deliver another dose of ‘visual dopamine.’
tvN’s ‘Kill It: Style Creator Great War’ airs every Tuesday at 10:10 PM.
