Artist Rain (born Jung Ji-hoon), who sparked a global craze through the Netflix series ‘Bloodhounds’ Season 2, has officially started his comeback countdown by releasing a series of teasing content for his new single ‘FEEL IT (너야)’.
His agency, Rain Company, fueled the excitement by sequentially releasing teasing content for ‘FEEL IT (너야)’ through official channels on April 20, April 27, and May 4.
The first concept photo released on April 20 captured everyone’s attention with Rain’s sophisticated look. Dressed in a tuxedo and holding a whiskey glass, his gaze radiated both a relaxed vibe and gentle charisma. The black-and-white mood visually maximized the emotions of the new song, sparking curiosity among fans.
Then, the first teaser video released on April 27 left a strong impression with a silhouette of Rain appearing to be in deep thought while holding a whiskey glass in the dark. A white shirt and a loosened tuxedo tie created a sense of restrained sexiness, while the sophisticated beat and Rain’s charming vocals at the end of the video were enough to captivate the public.
The second teaser video released on May 4 showcased even more diverse visuals and the mood of the song. From driving in a classic car to relaxing and swaying to the music, Rain’s enjoyment of everyday moments was captured in a sensory black-and-white video. In particular, the silhouette performance at the end of the video, filled with an unrivaled groove, highlighted an aura only Rain can deliver, raising expectations for a mature masculinity different from his usual powerful performances.
To keep the comeback momentum going, Rain will hold a countdown live on May 11 at 5 PM (the day of release) across four official TikTok accounts: his own official account, TikTok LIVE Korea, TikTok LIVE US, and TikTok Stage. This live event will connect him with global fans simultaneously one hour before the song’s release, where Rain plans to share behind-the-scenes stories of the new track through real-time communication.
A special event for fans has also been prepared. Starting May 5 at 12 PM, coinciding with the release of the live announcement poster, fans can submit their stories via official SNS comments. Rain will read these stories during the live stream and provide top-tier fan service by gifting “limited signeds” and “instant polaroids” featuring the winners’ names. Winners will receive their gifts after identity verification via Rain Company’s official email following the live stream.
The new song ‘FEEL IT (너야)’ is a cheerful R&B POP track, a genre Rain is attempting for the first time since his debut. While he has previously focused on stage-dominating performances, Rain aims to offer warm and joyful comfort to exhausted modern people through a comfortable sensibility that allows him to breathe together with the public.
Rain’s new single ‘FEEL IT (너야)’, which is gaining momentum with the consecutive release of teasing content, will be officially released on May 11 through various online music sites.
