43 Million Followers but Barefoot? Influencers Face Brutal Reality in tvN’s ‘Kill It’

43 Million Followers but Barefoot? Influencers Face Brutal Reality in tvN's 'Kill It'
tvN 새 예능프로그램 ‘킬잇: 스타일 크리에이터 대전쟁’ 제공

Global influencers and SNS stars are gearing up for an intense survival battle!

Premiering on May 12, tvN’s new variety show ‘Kill It: Style Creator Great War’ (hereafter ‘Kill It’) is a fashion creator survival competition designed to discover the next big icon to lead K-fashion trends.

In the first mission, ‘Round 1 Style War,’ only 50 out of 100 contestants will survive. The challenge is a posing battle to get picked by 40 photographers. From running barefoot across the set to striking daring poses to stand out on stage, the contestants are fighting fiercely to showcase their charm.

However, the ruthless side of the style war is also on full display. Many participants find themselves ignored by the cameras, leading to high tension. Some are left shaken, saying, “No one is looking at me,” while others express frustration, claiming, “I’ve never been treated like this before.”

The first episode airs on May 12 at 10:10 PM.

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