With the KOSPI entering the 8000 era, a massive stock fever is spreading through the entertainment industry. Recently, stars have been openly sharing their investment philosophies, profit experiences, and even their failures on variety shows and web entertainment. The conversation around celebrity wealth management, which once centered on being “building owners,” is rapidly shifting toward the stock market.
Actress Jun Ji-hyun recently revealed her own investment principles on the YouTube channel ‘DdeunDdeun’ in the web variety show ‘Pinggye-go’. Appearing alongside actors Koo Kyo-hwan and Ji Chang-wook from the movie ‘Gunche’, she shared, “I’ve been investing in stocks for a long time,” adding, “I set a target profit and decisively take profit when it feels right.”
She continued, “If I don’t do that, it always ends up in the negative later,” and added, “There are many times it goes negative, but in those cases, I just wait.” MC Yoo Jae-suk expressed admiration, noting, “Many people around me invest in stocks, but few set a target profit and cut it off decisively.”
Jun Ji-hyun is already famous as a representative “wealth management master” in the industry. She is known to own commercial buildings in Samsung-dong and Deungchon-dong in Seoul, as well as a duplex penthouse at Acro Seoul Forest in Seongdong-gu. Industry insiders estimate her total assets to be around 150 billion won. However, she recently drew attention by directly sharing her stock investment principles rather than her real estate holdings.
Soyou, formerly of SISTAR, shared her long-term investment experience. On the web variety show ‘Ganjeolhan-ip’ released on the 19th, she admitted, “I don’t know anything about stocks,” but revealed, “Ten years ago, I put in 100 million won to try and study it and just left it there.”
She explained, “Recently, the profits from this stock were a huge help in purchasing a house.” With the domestic stock market showing strength, including the KOSPI index breaking the 8000 mark during trading, the success stories of long-term investors are once again gaining attention.
Soyou previously revealed her moving plans and showed off a luxury villa in Hannam-dong, Yongsan-gu, Seoul via the YouTube channel ‘Lee Changsub & Jeo Changsub’. The residence is known to have a deposit of 100 million won and a monthly rent of about 13 million won. She explained, “On Shorts, it says things like ‘Soyou living in a 12 million won place,’ but I moved in early when the price was lower.”
On the other hand, stories of investment failure also emerged. Comedian Kim Jun-ho shared his past stock experiences on the SBS variety show ‘My Little Old Boy’. He said, “During COVID, someone recommended a pharmaceutical company. I invested 100 million won, and it became 1.13 billion won.”
However, he confessed that the situation changed drastically after he bought more. Kim Jun-ho said, “I put more in, and it all disappeared in a month. I lost my own money too.” He added, “I put money in back in 2019 and I’m still holding it, but it’s still 60 to 70% in the negative.”
Tony An, who appeared on the same show, revealed that he is now seriously studying stocks. He said, “In the past, I bought based on what acquaintances said and lost a lot,” adding, “This time, I’m studying for 5 to 6 hours a day.” He even revealed his stock account, stating, “I’m currently making a profit of about 80 million won per month.”
As such, recent comments by celebrities regarding stocks are being consumed as content beyond simple boasting about wealth management. While real estate investments and building purchases were once the center of celebrity wealth talk, analysis suggests a clear trend of sharing investment philosophies, failures, and long-term success stories through variety shows and YouTube.
Especially as stock investing has become a daily occurrence for the younger generation, some interpret this as the entertainment industry reflecting the current market atmosphere and public sentiment. In the era of KOSPI 8000, the word most frequently mentioned by stars is no longer “real estate,” but “stocks.”
