LE SSERAFIM is showing off a monster-like side!
On May 12, LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) released photos and videos for the “BIRCH SCAR” version, the first visual concept for their second studio album, “PUREFLOW pt.1”.
The video boasts a mise-en-scène reminiscent of a 19th-century classic film. The five members, dressed in antique outfits, appear in a forest with an eerie vibe. A large, scar-covered hand chases them, creating a bizarre atmosphere. While they seemed ordinary at first, LE SSERAFIM transforms into different beings once night falls, sporting non-human features like odd-eyes, long sharp nails, pitch-black skin, and metal ornaments embedded in their heads.
This content visualizes inner human fear and deficiency through “Creature” imagery. With stitched wounds and unrealistic hand makeup, it brings to mind the classic novel “Frankenstein.” Rather than hiding or denying their monster-like appearance, LE SSERAFIM reveals it without hesitation. A group photo of the five members, all sharing similar scars, radiates a strong sense of bond.
The individual cuts further highlight each member’s unique charm. Kim Chaewon embraces herself with a bizarre hand as her long blonde hair flutters. Sakura stares straight into the camera with striking red and blue odd-eye makeup. Huh Yunjin boldly shows off black, sharp hands, while Kazuha surprises fans with a short cut for the first time since her debut. Hong Eunchae fully leans into the “Frankenstein” motif with scars on her forehead and cheeks.
LE SSERAFIM will continue to sequentially release various concept photos and videos to give fans a glimpse of the new album until the 14th.
Meanwhile, LE SSERAFIM’s second studio album “PUREFLOW pt.1,” releasing on the 22nd at 1 PM, explores the will to face fear and move forward, as well as the theme of change. The album features a total of 11 tracks, including the title song “BOOMPALA” and the lead single “CELEBRATION,” which was released on the 24th of last month.
