Pure Magic! ‘The Strange Candy Shop Zenitendo’ is a Heartwarming Growth Story

* This article may contain spoilers regarding the main plot of the movie.

The movie ‘The Strange Candy Shop Zenitendo’ is pure. By delivering a universal story without pretense, this film feels very much like a youth growth drama.

Opening on the 29th, this fantasy drama follows the magical stories that unfold when customers with lucky coins visit ‘Zenitendo,’ a candy shop that grants wishes. Based on the best-selling novel of the same name by Reiko Hiroshima, the film is helmed by director Park Bong-seop, who previously directed the drama ‘Eve.’

The movie kicks off with a mysterious scene teasing a clash between Zenitendo owner Hong-ja (played by Ra Mi-ran) and Yomi (played by Lee Re) from the rival shop, Hwa-ang-dang. Hong-ja guides those with desperate wishes to Zenitendo to help them. First, Chang-hee, a kindergartner who wants to cure his sick mother, is invited. Dreaming of becoming a doctor, Chang-hee receives ‘Doctor Honey-Jam’ from Hong-ja and, seeing his mother miraculously recover, decides to share his luck with others. Subsequent episodes highlight different attitudes toward unexpected ‘luck.’ An elementary student suffering from school violence succeeds in revenge using ‘Monster Drink,’ which grants great strength, but gradually changes as they abuse that power. Finally, a piano student blinded by jealousy and selfishness meets Yomi and risks betraying a friendship.

The original novel is a “must-read for elementary students,” with over 11 million copies sold worldwide. The film focuses on honestly bringing the original’s message to the screen. Through characters who share luck, abuse it, or struggle with jealousy and sacrifice for friendship, it delivers a lesson on making the ‘right choice.’ The movie also attempts to keep things interesting by blending genres like comedy, action, and mystery.

However, there are some narrative shortcomings. Because it focuses heavily on listing episodes, the background of the conflict between Hong-ja and Yomi isn’t fully explained. In particular, the process of the villain Yomi receiving punishment ends somewhat abruptly, leaving a lack of plausibility. The tendency to explain every situation directly through character dialogue also hinders immersion.

As a fantasy genre, flashy visuals and special effects are essential, but some scenes where the CG backgrounds and characters feel disconnected are disappointing. However, the actors’ passionate performances and excellent makeup successfully bridge that visual gap. Ra Mi-ran’s elegant way of speaking and Lee Re’s rebellious image blend naturally. Specifically, Ra Mi-ran, who perfectly pulls off a 3kg white wig and hanbok, and Lee Re, who transforms with a bob cut, show high synchronization with the original characters and anchor the film.

While ‘The Strange Candy Shop Zenitendo’ might lack the overwhelming flashiness to captivate all age groups, it is a ‘kind movie’ perfect for families to enjoy together. It offers a narrative that is plenty charming from a child’s perspective. Runtime: 88 minutes. Rating: All ages.