From a TWS collab to a DDP pop-up, The Pinkfong Company has unveiled its exciting lineup for May, the Month of the Family!
Family entertainment giant The Pinkfong Company (CEO Kim Min-seok) has revealed a special May lineup starting with Children’s Day, spanning content, music, products, and physical spaces. From collab content with global K-pop artists to immersive pop-ups, new albums, and licensed products, they aim to bring joy to fans worldwide through The Pinkfong Company’s IPs.
Global kids’ family icon ‘Pinkfong’ and ‘TWS’ (from HYBE’s Pledis Entertainment) are teaming up for special collaboration content to celebrate Children’s Day and the comeback of TWS’s 5th mini-album ‘NO TRAGEDY’. Centered around the title track ‘You, You’, this collab blends Pinkfong’s bright energy with TWS’s refreshing charm to create a cross-generational synergy the whole family can enjoy.
In a challenge video filmed at the HYBE Yongsan building, Pinkfong transforms into a guest member and choreography director, showing off an impressive performance and unique chemistry with the six TWS members (Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin). Additionally, a humorous skit where the 14-year veteran Pinkfong teaches TWS stage manners will be released sequentially on Pinkfong’s official SNS channels (YouTube, Instagram, TikTok, X) starting from May 5th and May 9th.
The ‘Bebefinn Dreamland’ immersive pop-up, themed around ‘Bebefinn’, is open from May 1 to May 31 at the DDP Showroom on the 1st floor of the Dongdaemun Design Plaza (DDP) Design Lab in Seoul. Admission is free for everyone, and it’s expected to attract both families and international tourists visiting Korea.
Themed around ‘dreams’, ‘Bebefinn Dreamland’ brings the Bebefinn siblings’ imaginary theme park to life in a space of about 200 pyeong. It features various interactive content, including a massive 4.2m air balloon, an AR photo zone, and a photo message zone. Notably, it introduces Bebefinn’s first-ever motion-recognition rhythm game for an immersive experience. Along with this, 73 types of MD, including pop-up limited edition t-shirts, are available, alongside various on-site promotions and first-come, first-served gifts.
The Pinkfong Company has also released a new album, ‘Bebefinn Children’s Day Special Nursery Rhymes’, focusing on growth and support through their next-generation IP ‘Bebefinn’. The album consists of seven tracks, including six new songs like ‘As I Dream’ and ‘Izzai-zzai (Our Baby’s First Moment)’, as well as the popular ‘Bebefinn’s Happy Birthday Song’.
The title track ‘As I Dream’ serves as the OST for the ‘Bebefinn Dreamland’ pop-up at DDP, combining a hopeful message that anything you love can become a dream with a rich orchestral sound. ‘Izzai-zzai’ features a cute melody using an electric piano and warm lyrics that cheer on every moment of growth, like a baby’s first steps. ‘Bebefinn Children’s Day Special Nursery Rhymes’ is available on major global platforms including YouTube Music, Melon, Genie, Bugs, Spotify, and Apple Music. To celebrate the release, a character goods giveaway event is running on Bebefinn’s Instagram until the 10th.
The Pinkfong Company has collaborated with KENT, a premium British oral care brand established in 1777, to launch the ‘KENT Toddler Ultra-Fine Bristle Toothbrush Bebefinn Edition’. Designed for toddlers aged 1 to 6, the product follows the slogan ‘Comfortable and Gentle, Our Child’s First Brushing Habit’, featuring 0.1mm ultra-fine bristles and a food-grade TPE head for a safe design.
The toothbrush features a curved ‘Pasta Grip Handle’ tailored for children’s hands for better stability and a friendly design featuring ‘Finn’, the protagonist of Bebefinn. The product is available at the ‘Bebefinn Dreamland’ pop-up, and customers who purchase it will receive one additional KENT original ultra-fine bristle toothbrush. Collaboration content blending Bebefinn’s warm daily stories with the habit of brushing three times a day can also be found on the Bebefinn YouTube channel.
