A double win for both albums and digital charts! NCT WISH is officially cementing their spot as the “definite trend-setters of 2026.”
NCT WISH has truly solidified their status with the release of their first full-length album, ‘Ode to Love’.
This album achieved “three consecutive million-seller” status just one day after release. First-week sales soared to over 1.825 million copies, smashing their own previous records of 1.087 million for the second mini-album ‘poppop’ and 1.395 million for the third mini-album ‘COLOR’. They also dominated various album charts and took home two crowns on the Circle Weekly Album and Retail Album charts, proving their unrivaled presence.
Their digital performance was just as powerful. The title track ‘Ode to Love’ hit #3 on the Melon TOP100 and #1 on the HOT100 (peak rankings), while also reaching #26 on the daily and #30 on the weekly charts, marking a new personal best. With B-side tracks also charting, the overall quality of the album has been proven. Recently, they bagged their first-ever wins on all three major terrestrial music shows, proving the explosive growth of NCT WISH as they hit career highs in both physical and digital sales.
Their global popularity is also skyrocketing. They hit #1 on the weekly K-MV chart of China’s largest music platform, QQ Music, and received ‘Platinum’ certification (sales exceeding 1 million yuan). They also topped the integrated K-pop weekly chart across five platforms under Tencent Music, the Line Music weekly album chart in Japan, and the AWA real-time rising chart.
The title track ‘Ode to Love’ samples the iconic humming from The Cranberries’ ‘Ode To My Family’, creating an addictive melody that listeners of all ages can easily follow. As “Gen Z icons” known for releasing diverse content faster than anyone, the ‘Ode to Love’ challenge is quickly taking over algorithms. The point choreography, featuring lip-rubbing and shoulder-shrugging to the “Ddu-dduru-ddu” sound, has seen massive participation from various artists and creators.
This fever has extended to TV and YouTube. To celebrate their comeback, NCT WISH appeared on major variety shows like tvN’s ‘Amazing Saturday’, KBS 2TV’s ‘Men Who Do Housework Season 2’, and ‘Gag Concert’, as well as various YouTube contents, showcasing their different charms and driving huge buzz.
This momentum is now spreading to the advertising world. NCT WISH has been selected as models for various brands across beauty, F&B, and fashion, proving their influence extends beyond a single field. In particular, their signature refreshing energy and trendy image resonate perfectly with Gen Z tastes, creating a powerful synergy.
To celebrate their first full album, they collaborated with convenience store 7-Eleven, wrapping nine major stores in NCT WISH imagery and launching various PB products featuring their official characters ‘Wishdoll’ and ‘Wichu’. This expanded their touchpoints with consumers and raised expectations for future brand collaborations.
NCT WISH will continue their hot streak on music programs, appearing on KBS 2TV’s ‘Music Bank’ on the 8th, MBC’s ‘Show! Music Core’ on the 9th, and SBS’s ‘Inkigayo’ on the 10th.
