Singer Lee Chaeyeon has successfully wrapped up her music show promotions for her latest release, ‘NTOTD’.
During her promotions, she proved her power as the “All-Rounder Queen” by sweeping the YouTube charts. Her evolved, sophisticated charm clearly resonated with both fans and listeners.
Lee Chaeyeon finished about two weeks of music show activities with the title track “No Tears On The Dancefloor” from her fourth mini album ‘Till I Die’, which was released on April 28.
As this was her first comeback after joining her new agency, DayOneDream, Lee Chaeyeon achieved meaningful results by showcasing a more mature and sophisticated concept than before.
Her strength on the global platform YouTube was particularly notable. ‘NTOTD’ achieved the feat of entering the 37th spot on the YouTube Weekly Popular Music Chart and the 16th spot on the Weekly Popular Music Video Chart. Since the album’s release, overall buzz surrounding the artist and the title track has been steadily rising.
Beyond the numbers, the public’s reaction to the music and performance was equally passionate. Online communities and video comments were flooded with praise, such as “Both the song and dance are amazing” and “The powerful choreography is so cool.”
The “pair choreography” section, where she performs with a partner, became a definite killing point of these promotions. Fans and netizens reacted explosively, which naturally led to a dance challenge craze joined by many senior and junior artists.
The heat from the title track extended to the B-sides. The track “Know About Me,” which features a Y2K hip-hop mood, is also receiving a hot response. Lee Chaeyeon is enjoying “double popularity” by making both the title track and B-side hits.
Having successfully opened the second chapter of her career by expanding her musical spectrum through this transformation, Lee Chaeyeon plans to continue actively communicating with the public and her global fandom, ‘Cherish’, through various activities even after finishing her music show promotions.
