BabyMonster, NMIXX, LE SSERAFIM, aespa… The May Girl Group War is Heating Up!

BabyMonster kicked off the May comeback relay! They released their 4th mini album ‘Dance’ on the 4th and began promotions with the title track of the same name. They have already sparked a massive trend, leaving a powerful impression with a performance that showcases BabyMonster’s signature energy and strengths. Following them, Billlie made a comeback on the 6th with their first full-length album ‘The Collective Soul and Unconscious: Chapter Two’, continuing their smooth sailing by proving their unique skill and presence.

What is particularly interesting is that many of these girl groups are making a comeback just before their new concert tours this summer. An industry insider analyzed, “Since girl group digital singles tend to stay on the charts for a long time, comebacks from late spring to early summer targeting the summer season are traditionally common. Recently, however, the cycle of finishing comeback activities and moving straight into a tour has become the norm, making this year’s May comeback rush among tour-strong girl groups particularly noticeable.”

They further predicted, “Compared to boy groups, girl groups are perceived as having relatively stronger individual identities. Therefore, listeners will enjoy picking songs according to their tastes, and the competition on the charts will be just as fierce.”