The music video is creating a huge buzz, featuring bold performances that live up to the song’s title and the members’ more mature visuals. Diverse sets, such as security checkpoints and ballet studios, add to the viewing experience, while the large-scale group dance scene with dancers in the latter half maximizes the visual impact. In particular, the powerful point choreography within the dynamic movement is expected to spark a challenge craze and draw in global fans.
In fact, as soon as it was released, the music video shot straight to #1 on YouTube Worldwide Trending and became the “most viewed video within 24 hours,” surpassing 14 million views. The live broadcast held on the day of the comeback also recorded approximately 1.57 million views in just one hour, boasting its strength with an increase of over 400,000 views compared to the ‘WE GO UP’ live broadcast.
The digital and physical albums are also achieving remarkable results. ‘CHOOM’ swept #1 on the iTunes album charts in 15 regions and landed at the top of the iTunes Worldwide Album Chart. Additionally, the album recorded 387,871 copies in sales on the first day according to the Hanteo Chart, marking a new personal record for first-day sales.
