The movie ‘Wild Thing’, directed by Son Jae-gon and starring Gang Dong-won, Um Tae-goo, Park Ji-hyun, and Oh Jung-se, tells the story of ‘Triangle’, a co-ed dance group dreaming of a comeback after 20 years. BIGC has released exclusive official MD consisting of five items, including T-shirts, sock sets, and bandanas, each featuring designs that capture the movie’s atmosphere and the characters’ symbolic colors.
A representative from BIGC stated, “We planned these goods to naturally blend the charm of the movie, allowing fans to experience the work and characters in a more multi-dimensional way.” This release comes as the market for goods based on movie and drama IPs expands, with fandom consumption shifting from simply watching to collecting and experiencing.
Along with this, BIGC provides a comprehensive range of entertainment services centered on K-pop and K-culture content, including ticket reservations, live streaming, global commerce, and fan data analysis. They plan to actively work on expanding the global fan experience.
The exclusive online release of the ‘Wild Thing’ official MD is expected to be a clear example of the growth of the content goods market and the spread of movie fandom culture. This attempt is seen as contributing to the activation of IP-based goods businesses and fandom marketing in the domestic and international content industries, likely influencing the diversification of content consumption and future collaborations.
