BTS is gearing up for a massive project that will take over the entire city of Las Vegas!
On the 15th at 10 AM, BTS announced the detailed plans for “BTS THE CITY ARIRANG – LAS VEGAS” via the fan community platform Weverse. This marks the first step of “Global THE CITY 2.0,” which expands the project to major cities worldwide, and it is set to be the largest urban-linked campaign to date.
While they laid the groundwork for urban projects in 2022 by decorating Las Vegas in purple, this year BTS is collaborating with the Las Vegas Convention and Visitors Authority to present the evolved “ARIRANG Red Illumination.” Intense red lights, the symbolic color of their new album, will light up the city nights. With expanded infrastructure compared to 2022, the scale of the event has grown, projecting BTS’s message across the city.
The “Sphere,” the world’s largest spherical venue, will provide an overwhelming visual experience by broadcasting digital content themed after the new album “ARIRANG” across its entire exterior. In the “Strip” area, the heart of tourism and commerce, a massive Out-of-Home (OOH) advertising campaign will welcome BTS. On the day of the performance, from 11 PM to midnight, major electronic billboards will be filled with welcome messages, transforming the city center into a space dedicated to BTS.
Meanwhile, they are also set to appear as headliners for the halftime show of the 2026 FIFA North America World Cup final.
