Byeon Woo-seok has claimed the number one spot in the actor brand reputation big data analysis for May 2026, with Park Ji-hoon and Yoo Hae-jin following in second and third place.
The Korea Corporate Reputation Research Institute analyzed 224,437,903 pieces of big data related to 100 actors who appeared in dramas, movies, and OTT content from April 21 to May 21, 2026. This marks a 29.81% increase compared to the 172,894,764 cases recorded in April.
Along with Byeon Woo-seok, Park Ji-hoon, and Yoo Hae-jin, the top 30 list includes names like Kim Jae-won, Kim Hye-yoon, Koo Kyo-hwan, Chae Won-bin, Go Youn-jung, Lee Sang-yi, and Moon Ga-young.
Byeon Woo-seok, who took first place, saw his brand reputation index soar by 98.14% to 13,270,451, compared to 6,697,568 in April. Park Ji-hoon followed in second with 11,929,116, an increase of 24.40%, while Yoo Hae-jin took third with 8,213,699, a 65.50% jump.
