Lim Young Woong’s official fan cafe, ‘Hero Generation’, celebrated its 9th anniversary on the 12th. Since first opening its doors on May 12, 2017, ‘Hero Generation’ has become a symbol of fandom culture representing South Korea.
The current membership stands at 193,601. Having started with around 80 members in late 2017, the fan cafe has grown approximately 2,420 times. They continue to maintain an unrivaled presence in fandom rankings.
The nine years that ‘Hero Generation’ spent by Lim Young Woong’s side since his unknown days essentially mirror his own journey of growth. Their explosive voting power and support during TV Chosun’s ‘Tomorrow is Mr. Trot’ are credited as the driving force that propelled him to the final Jin position.
Since then, ‘Hero Generation’ has shown immense power across all areas, including music streaming, voting, and online buzz. They have dominated major charts with every release and consistently kept him at the top of brand reputation rankings.
What makes ‘Hero Generation’ truly special, however, is their dedication to donations and volunteering.
To celebrate Lim Young Woong’s birthday, debut anniversary, and various holidays, fans have engaged in diverse social contribution activities, such as donating funds, blood donation certificates, briquette volunteering, and raising money for disaster recovery. Their cumulative donations have already surpassed 4.2 billion won.
It is also noteworthy that the fandom is primarily composed of middle-aged and older fans. However, ‘Hero Generation’ has shown impressive competitiveness in using digital platforms. By actively participating in music streaming, online voting, and SNS activities, they have created a brand new fandom culture.
Lim Young Woong has also frequently expressed his deep affection for his fans, emphasizing their bond by stating, “Hero Generation is the driving force of my life.”
