Group ILLIT is heating up the internet by releasing a playful “meme” challenge with entertainer Boom.
On the 9th, ILLIT posted a challenge video for the remix version of “It’s Me” on their official SNS accounts, responding to the viral “If you don’t come out, I’m coming in” trend.
This challenge started on the May 2nd episode of tvN’s “Amazing Saturday.” After seeing ILLIT’s performance of their new song “It’s Me,” Boom sang the legendary catchphrase “If you don’t come out, I’m coming in” to a techno beat. The oddly perfect rhythm and addictive energy quickly spread across various communities and SNS, becoming a massive meme among ILLIT fans.
Thanks to the explosive support from fans, ILLIT surprised everyone at a mini fan meeting held at Sangam Culture Square in Mapo-gu, Seoul on the 9th by revealing the “If you don’t come out, I’m coming in” remix version, which had been kept a secret even from the members. They then filmed an impromptu challenge with Boom, giving fans a great laugh. Surprised by the situation, Wonhee burst out laughing, asking, “Boom sunbaenim, what is this?” while Minju added a cute protest, saying, “How could you not tell us?” making the atmosphere even more lively.
ILLIT has been actively promoting their title track “It’s Me” from their 4th mini album “MAMIHLAPINATAPAI,” released on April 30th. The album is receiving positive reviews for expanding their musical spectrum while maintaining their unique color. In particular, ILLIT’s flexible approach in embracing and enjoying a meme from a variety show is coming across as a friendly charm to the public, further boosting the group’s buzz.
The “If you don’t come out, I’m coming in” challenge, born from the fantastic chemistry between ILLIT and Boom, is recording high view counts immediately after its release. Fans are reacting enthusiastically, saying things like, “The main man finally appeared,” “An official release of this remix is urgently needed,” and “ILLIT is amazing at riding the wave.”
