LE SSERAFIM has turned their own workplace into a runway, showing off legendary visuals!
The group’s second full album, ‘PUREFLOW’ pt.1, will be released worldwide on May 22 at 1 PM across various music sites. Ahead of the release, on the 15th at midnight, LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) dropped a compact version video and photos via their official SNS. This marks the grand finale of the new album concept reveals that began on the 12th.
This content adds a special touch by being filmed in various spots around the HYBE building, naturally blending in the members’ daily routines. In the released video, the members radiate a hip aura as they move through elevators, practice rooms, meeting rooms, and styling rooms. Combined with trendy background music and sophisticated direction, it feels just like watching a high-end fashion film.
In the group photo, LE SSERAFIM transformed the familiar company parking lot into an extraordinary space. The dramatic contrast between the ordinary underground parking lot and the members’ model-like presence and unique styling delivers a fresh, striking impact.
The individual cuts also highlight the unique colors of LE SSERAFIM. Kim Chaewon shows off her chic charm in a styling room still holding traces of the previous album, while Sakura creates a unique vibe against the backdrop of an office printer. Huh Yunjin looks iconic with bead glasses and long nails, Kazuha boasts overwhelming flexibility with a 180-degree stretch in the hallway, and the youngest, Hong Eunchae, shines with a playful wink while lying on the floor.
The hype for the comeback is heating up! The title track ‘BOOMPALA’ is already receiving massive anticipation from global fans, with teaser videos promising an intense and addictive sound.
