Lee Chaeyeon’s new song dance challenge is captivating everyone, extending beyond the music industry and into the broadcasting world!
According to her agency, Day1Dream, the dance challenges for the title track “No Tears On The Dancefloor (NTOTD)” and the B-side “Know About Me” from her 4th mini album ‘Till I Die’ are receiving an explosive response on TikTok, Instagram Reels, and YouTube Shorts. In particular, the challenges are grabbing attention as a huge number of K-pop seniors and juniors are participating.
Red Velvet’s Seulgi, (G)I-DLE’s Jeon Soyeon, Stray Kids’ Hyunjin, and Monsta X’s Shownu joined in, showcasing perfect dance chemistry with Lee Chaeyeon. Additionally, artists representing various groups, including Lee Young-ji, Cravity’s Hyeongjun, ILLIT’s Minju, and TWS’s Jihoon, have joined the challenge relay.
Fans are thrilled to see artists from different groups interacting, leading to positive interactions between various fandoms.
This challenge has proven to be a popular “play culture” that transcends specific fandoms. Even broadcasters like Bae Sung-jae, Kim Ji-young, and the Mega Crew from the SBS variety show ‘Shooting Stars,’ which Lee Chaeyeon is appearing in, have joined the challenge, adding to the buzz.
This craze is the result of a marketing strategy optimized for the short-form ecosystem, characterized by short video lengths and low barriers to entry.
The “point choreography” was cleverly designed to fit the new disco rhythm of “NTOTD” and the Y2K vibe of “Know About Me.” By naturally and powerfully engraving the highlights of the music into the public’s mind, she successfully showcased her unrivaled performance skills.
Providing both auditory and visual pleasure through collaborations with various artists, Lee Chaeyeon is currently continuing her active comeback promotions with the new song “NTOTD.”
