Lee Sang-min Turns Into a “Promotion Fairy” as an Idol Producer: “I’ll Make You a Singer!”

Lee Sang-min Turns Into a

Lee Sang-min teamed up with the group I.O.I, who appeared on the May 16 episode of JTBC’s ‘Knowing Bros’ to celebrate their 10th anniversary.

When cast members like Seo Jang-hoon introduced their own programs, Lee Sang-min grabbed everyone’s attention, shouting, “Me too, me too, me too!” He shared his recent activities as an idol producer through his YouTube channel ‘232 Project’, teasing, “Come quickly. I’ll make you a singer.”

During the I.O.I re-admission application segment, Lee Sang-min stood up after Chungha mentioned, “I’m so curious about Sang-min’s voice.” He also sparked laughter while greeting Lim Na-young, who is known as the ‘Little Mermaid’ for her quiet nature.

Lee Sang-min also asked the I.O.I members about their activities, mentioning the reunion topics regarding Wanna One and I.O.I. After listening to I.O.I’s new song ‘Suddenly’, he praised the vibe, saying, “It was a complete twist,” and showed off his musical ear by recognizing the melody instantly.

The laughs continued during the game segment. In the ‘3-second common sense quiz’, Lee Sang-min got flustered when asked about Superman’s job, leaving everyone in stitches. He even improvised lyrics on the spot when he got confused while singing Lee Hyori’s ’10 Minutes’.

With his quick wit and great chemistry with the guests, Lee Sang-min kept the energy high throughout the show. JTBC’s ‘Knowing Bros’ airs every Saturday at 9 PM.

Meanwhile, Lee Sang-min recently established the agency The 232 and is currently in the process of producing idols via his YouTube channel ‘232 Project’.

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