“Never Been Treated Like This!” ‘Kill It’ It-Girls Shocked After Being Ignored by Cameras

“If you don’t stand out, you’re out!”

100 hot “It-Girls” who stepped straight out of your SNS feeds have gathered on tvN’s ‘Kill It’ to become the next style icons.

Premiering on the 12th, tvN’s new variety show ‘Kill It: Style Creator Great War’ (hereafter ‘Kill It’) is a fashion creator survival show designed to discover the next generation of K-fashion trendsetters. The show is already creating a buzz with 100 “It-Girls”—including global fashion brand ambassadors, world models, and super influencers—boasting a combined total of 43 million SNS followers.

Meanwhile, ‘Kill It’ has released its main poster and a teaser for the first episode.

The poster catches the eye by highlighting seven mentors standing atop the stage. Jang Yoon-ju, Lee Jong-won, and TXT’s Yeonjun of the ‘Black Label’ capture attention with their luxurious charisma, while Cha Jung-won and Shin Hyun-ji of the ‘White Label’ shine with a trendy and sophisticated aura. Finally, Ahn Ah-reum and Yang-gaeng of the ‘Red Label’ show off their unique sensibilities, raising expectations for the mentors’ different styles.

The first mission, ‘Round 1 Style War,’ where only 50 out of 100 will survive, is a posing battle to be chosen by 40 photographers. The “It-Girls” create a spectacular sight as they run barefoot through the set, strike bold poses to stand out on stage, and confidently appeal their charms.

At the same time, the cold reality of the style war is revealed as many participants are ignored by the cameras. Tension rises as some participants panic, saying, “Nobody is looking at me,” while others feel devastated, claiming, “I’ve never been treated like this before.” From the fierce competition to claim the stage to determined vows like “I must win” and “I will prove myself to the world,” interest is skyrocketing over who will survive this beautiful yet cruel judgment.

Meanwhile, ‘Kill It’ is already a hot topic online even before the broadcast begins. Cumulative views across the official ‘Kill It’ SNS, CJ ENM’s multi-channels on YouTube, Instagram, TikTok, Naver, and Facebook have surpassed 52.4 million (as of the morning of May 4th). Thanks to this response, ‘Kill It’ will open a Tving IP HOME for the first time for a tvN variety show. This home will provide a wealth of content, including Tving-exclusive clips and special events. All eyes are on the first broadcast of ‘Kill It,’ which is already creating an extraordinary stir.

tvN’s new variety show ‘Kill It: Style Creator Great War’ premieres on Tuesday the 12th at 10:10 PM and will be available on Tving immediately after the broadcast.