Shunya, a member of the idol group ORβIT, has launched his own brand, ‘Whimsy’, and successfully wrapped up a pop-up store in Shibuya, Tokyo.
Following the recent release of the Korean pre-debut mini album ‘TRANS’, Shunya has expanded his identity into the world of fashion by launching his own brand.
From May 16 to 17, Shunya held a pop-up store for ‘Whimsy’, a clothing brand he personally produced, at Shibuya MODI in Japan.
The pop-up captured the brand’s free-spirited and unique atmosphere, drawing intense interest from both fans and fashion industry insiders.
‘Whimsy’ is a combination of ‘whim’ (a quirky or unique thought) and ‘I’m SY (SHUNYA)’, carrying the message, “I want to be a whimsical version of myself who never forgets the joy of play.” Shunya was directly involved in the overall planning and design, naturally infusing his own sensibilities and tastes. The brand’s distinct vibe was completed through unique graphics, a sophisticated color palette, and a trendy yet free-spirited mood.
The pop-up store caught everyone’s eye as it was designed not just as a place to sell clothes, but as a space where visitors could fully experience Shunya’s taste and artistic sense. Those who visited created special memories by experiencing Shunya’s ideas and emotions embedded throughout the brand.
Adding more meaning to the launch, ‘Whimsy’ was also featured at Shunya’s birthday event, ‘I’m SY’, held on May 18 at OPENBASE SHIBUYA in Japan. True to the message of the brand name, Shunya shared his unique personality and free energy with fans, giving them a special time.
By successfully transitioning from music activities to launching a brand, Shunya is proving himself to be an all-rounder artist with a bright future. Beyond his charisma on stage, he is garnering global attention by showcasing new possibilities through a fashion brand that reflects his personal touch.
ORβIT, the group Shunya belongs to, announced a new start for their Korean activities by releasing the Korean pre-debut mini album ‘TRANS’ on the 28th of last month. ‘TRANS’, which means “to surpass” or “to change,” is particularly special as it marks a new turning point for ORβIT, who have primarily been active in Japan.
ORβIT actively communicated with global fans by performing their title track ‘DADADA (KR ver.)’ on various music shows. They left a strong impression on Korean fans with their energetic performances and unique musical color. Shunya’s brand ‘Whimsy’ will be available online in the future.
