Actress Park Min-young is making a huge splash in the competitive world of premium beauty brand modeling!
On the 11th, Park Min-young was appointed as the global ambassador for the premium aesthetic brand SaintFran and unveiled a brand new beauty campaign. With a massive global following thanks to hits like ‘What’s Wrong with Secretary Kim’, ‘Marry My Husband’, ‘Perfect Glow’, and ‘Siren’, she is set to create an incredible synergy as the face of this K-beauty brand.
The beauty industry is currently seeing a fierce “model war,” with brands racing to recruit actors who possess both global recognition and a powerful image. While brands seek stars who can embody the entire identity of the brand rather than just being a face for an ad, Park Min-young is standing out for her sophisticated image and dedicated self-care. Her striking visuals and consistent star power across her various projects are key strengths that beauty brands love.
In this campaign, Park Min-young showcased her flawless skin and elegant aura, pulling off various concepts ranging from skincare to color cosmetics. The pictorial, shot with top beauty photographer Oh A-rang, is being praised for highlighting her confident and luxurious vibe.
Regarding the selection, SaintFran stated that Park Min-young is an “actor who is consistently loved in the global market,” noting that she perfectly aligns with the brand’s goal of expanding into the US and Latin American markets, building on its presence in France, Italy, and Korea.
Park Min-young shared her excitement, saying, “I am happy and thrilled to be the muse for SaintFran. Please look forward to the journey we will take together!”
Meanwhile, the SaintFran ad pictorials and behind-the-scenes sketch videos featuring Park Min-young will be released via the brand’s official online mall and SNS channels.
