Actress Kim Hyang-gi’s agency, Cree Company, announced on the 14th that she has been selected as the new model for Lotte Chilsung Beverage’s latest lineup, “Hot6 Glow.”
Kim Hyang-gi was chosen because her bright, healthy image and strong public trust perfectly align with the brand’s concept. “Hot6 Glow” focuses on delivering a burst of vitality to everyday life.
She has recently been capturing the hearts of viewers both in Korea and abroad through the Coupang Play series “Absolute Value of Romance.” Clips and memes from the show are going viral on social media, sparking a huge global response.
Her success in the series has naturally caught the eye of the advertising world. By becoming the model for this brand, Kim Hyang-gi once again proves her value as an actress who radiates trendy and positive energy.
Her friendly image is expected to create great synergy, especially with female consumers in their 20s and 30s. Kim Hyang-gi’s signature natural expressions and bright vibe are a perfect match for the product’s concept of “energy to enjoy lightly.”
