ZEROBASEONE is taking their promotions to the next level, expanding far beyond just music!
Since releasing their sixth mini album ‘Ascend-‘ on May 18, ZEROBASEONE (Sung Hanbin, Kim Jiwoong, Seok Matthew, Kim Taerae, Park Gunwook) has been sharing the album’s message through a wide array of activities involving social platforms, urban spaces, lifestyle, and even book content.
Even before the official release, the group launched interactive promotions on global social platforms. In a ‘K-POP first,’ they used X’s (formerly Twitter) Dynamic Card feature to give a sneak peek of their title track ‘TOP 5.’ The snippet was unlocked based on reaching specific retweet goals, sparking massive excitement among global fans.
The promotions also expanded into physical spaces for added meaning. ZEROBASEONE created a symbolic space by planting roses with ZEROSE (their official fandom) at the Seoul Botanic Park. They also organized events at iconic landmarks like N Seoul Tower and Tokyo Tower to intuitively convey the message of ‘ascent’ featured in their new album.
The group also received praise for their diverse collaborations. From offering special benefits through card company events for membership fans to partnering with an airline for exterior plane wrapping ads and ticket events, they’ve shown the expansive reach of their album by connecting it to everyday lifestyles.
Furthermore, ZEROBASEONE broadened their reach to the general public by venturing into book content. They collaborated with reading and music platforms to release audiobook narration content and held offline promotions at the Seoul Outdoor Library in Seoul Plaza, turning the album’s message into a real-life experience.
With these unique promotions and a powerful presence both at home and abroad, ZEROBASEONE is seeing a green light for success. Having entered major domestic music charts and showing strength on global charts, all eyes are on how they will continue their upward momentum.
