Idol group TWS is proving they are true “Trend Makers” as they continue to receive love calls for collaborations, from becoming the face of a popular beverage brand to unique partnerships with classic flash games and children’s content.
This surge is seen as a synergy between their strong public appeal and the rising popularity of their new song “You, You.”
According to Pledis Entertainment on the 11th, TWS (Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, Kyungmin) has become the new face of Miero Fiber, a dietary fiber drink brand by Hyundai Pharm. Miero Fiber is well-known as a “star gateway” where top icons of the time have appeared. A representative from Miero Fiber explained, “TWS’s healthy and refreshing vibe aligned perfectly with our brand identity. It is deeply meaningful as they are the first K-pop boy group selected as our model.”
The game “Tour-Sue’s Ramen Shop,” a reimagining of the nostalgic flash game “Sue’s Ramen House,” is also creating a buzz. As part of the promotion for their 5th mini album ‘NO TRAGEDY’, TWS collaborated with Haitai Confectionery’s popular character “Avatar Star Sue” to release this game. Fans are flooding in with certifications after successfully making ramen within the time limit to see the ending stage of the title track “You, You” featuring Sue and TWS.
The “You, You” challenge, presented by TWS alongside the famous children’s content “Pinkfong,” is also gaining huge popularity. Additionally, the members are active as ambassadors for casual clothing, beauty, and luxury brands.
At the heart of these continuous collaborations is TWS’s strong public appeal and high favorability. They have emerged as a leading group by releasing several hits in a short time since their debut. With their wide recognition and a refreshing yet sophisticated image, they are evaluated to have solidified their position as “Trend Makers.” Their global influence is also expanding rapidly with each activity.
TWS’s presence is even more vivid in their musical activities. They achieved a “career high” with ‘NO TRAGEDY’, recording first-week sales of 1,112,770 copies. The album also confirmed its powerful impact both domestically and internationally, topping Japan’s Oricon Daily Album Ranking twice, including the first day of release (May 4).
The “Dda-rum Challenge,” which utilizes the addictive point choreography of “You, You,” is also a hit. Applied versions of the challenge, where people follow another’s movements or closely trail behind them, just like the lyrics “Dda-rum,” are receiving a great response. The challenge audio even soared to 2nd place on Instagram’s “Trending Audio” for Reels.
TWS will continue their performances on Mnet’s ‘M Countdown’ on the 14th, KBS2’s ‘Music Bank’ on the 15th, MBC’s ‘Show! Music Core’ on the 16th, and SBS’s ‘Inkigayo’ on the 17th.
