BoA Starts New Chapter After 26 Years! Recruiting 1st Generation for ‘Jumping BoA’ [Official]

BePal Entertainment (hereinafter BePal) announced on the 11th that BoA has joined the IP-exclusive private fandom platform ‘PLEDGE’ as its very first IP!

In partnership with PLEDGE, BePal is introducing BoA’s first official membership, ‘Jumping BoA 1st Gen’. Registration opened on the 1st at 2 PM and will run until the 17th at 11:59 PM. Once fans receive their membership kits, the platform’s main content and features will be revealed sequentially.

Back in March, BoA shared news of a fresh start. After concluding her 25-year journey with SM Entertainment, she co-founded her own agency, BePal, where she serves as co-CEO.

The name BePal comes from the English word ‘pal’, reflecting the company’s goal of ‘approaching fans closely like a friend’. Joining PLEDGE marks BoA’s first official project since the launch of BePal.

Fans who join ‘Jumping BoA 1st Gen’ will get access to BoA’s own private community. Members can look forward to text and voice messages sent directly by BoA, as well as unreleased behind-the-scenes photos and exclusive VOD content. Additionally, members will get priority for pre-sales, lotteries, and special perks for BoA’s performances and music show appearances, with an activity-based reward system coming soon.

BoA debuted in 2000 at the age of 13 and has since become the ‘Star of Asia’, leading the global expansion of K-pop across Korea, Japan, and all of Asia. Last year, she continued to broaden her horizons by releasing her 25th-anniversary 11th full album ‘Crazier’, producing the group NCT WISH, and starring in the tvN drama ‘Marry My Husband’. After 26 years of growing her musical range, BoA now plans to connect even more deeply with her fans through BePal and PLEDGE.

BePal stated, “We prepared this meeting on PLEDGE to share BoA’s new journey from the closest possible distance to her fans. Please look forward to the new stories we will write together with the fans who have stayed by BoA’s side for so long.”

You can sign up for the ‘Jumping BoA 1st Gen’ membership on the fandom platform ‘PLEDGE’ until the 17th at 11:59 PM.