With a combined subscriber count soaring past 10 million, the massive festival “YouTube Week 2026,” where creators, fans, and brands unite, has officially begun!
On the 15th, “YouTube Fan Festa Korea 2026” (hereafter “YouTube Fan Festa”) was held at S-Factory in Seongdong-gu, Seoul. This festival allows creators and fans to communicate directly in an offline space, moving beyond the digital screen.
Following a hot response last year with over 300 creators and 7,000 fans, this year’s event has expanded its scale with even more diverse content and hands-on programs.
The venue featured pop-up exhibitions and programs planned by creators from various fields, including fashion, beauty, food, and gaming. Special zones for Kwaktube (2.15M), DoyoungDoyoung-i (960K), Sebin (990K), Sosin-Sajang (850K), Jeongseo-bul-an Kim Hamzzi (700K), JJ Salon de Fit (1.15M), and Fitvely (1.43M) captured the hearts of fans.
On the first day, over 100 fans heated up the atmosphere by exploring the various booths. Long lines formed immediately after opening for the experiential booths reflecting each creator’s personality, with fans enjoying the festival by taking commemorative photos.
The Kwaktube zone drew attention with a travel-themed photo zone and videos from travel creators under Kwak Company. The JJ Salon de Fit and Fitvely zones were packed with equipment, just like a real gym. Meanwhile, the Jeongseo-bul-an Kim Hamzzi booth became a hot spot for MZ generation fans to take photos, thanks to character goods and an aesthetic atmosphere.
Fans expressed high satisfaction, saying, “It’s amazing to experience the vibe of the creators I’ve only seen in videos,” “It feels like a mix of a fan meeting and a festival,” and “It’s fun to see how each booth has a different concept.”
The festive mood continues tonight at 7:30 PM with a “Live Show” at the Olympic Park Ticketlink Live Arena. Sponsored by Gemini, the performance will maximize immersion using AI-based production and VCRs.
Eom Ji-yoon and Lee Sun-min will serve as MCs, with popular creators like Greg-hyung, Kim Hae-jun (Romantic Couple), ARTBEAT, Jo Maeryeok, and NICKY taking the stage. Adding to the excitement, BIBI, Baming Tiger, and TWS will join in to deliver spectacular performances.
A YouTube official stated, “Creators are more than just content creators; they are true leaders who define popular culture and lead the entertainment industry. We will continue to actively support the growth of creators, fandoms, and brands together.”
