Compose Coffee is cooling things down with the launch of four new summer season menu items, featuring refreshing fruit drinks and cup bingsu!
These new treats were designed with the perfect fruit combos and chilled dessert vibes to beat the heat. From watermelon juice and bingsu to unique drinks featuring lychee and pink salt, there is something for every taste.
First up, the fan-favorite “Watermelon Juice from Nonsan” is making a comeback after its huge success last year. Joining the lineup is the “Salted Cool Lychee,” which blends the fragrance of lychee with Himalayan pink salt for a perfect sweet and salty harmony. For those who need an extra boost, the “Bigpose Salted Cool Lychee” is also available in a large size.
There are also two types of fruit cup bingsu to enjoy. The “Mango Grapefruit Yogurt Bing” is a creative reinterpretation of the trending Chinese dessert “Yangzi Ganlu,” offering a rich texture and zesty flavor. Meanwhile, the “Condensed Milk Watermelon Patbingsu” lets you enjoy a classic watermelon bingsu conveniently in a cup.
To celebrate the launch, Compose Coffee is teaming up with comedian Kim Won-hoon for a series of three comic shorts. The “Heat Prescription” episode premiered on May 12, followed by “Nonsan Training” on May 15, and “Thirst Quencher” on May 19. These clips place the new menu items in funny situations like hospitals, the military, and sports, using Kim Won-hoon’s signature comedic timing to showcase the products.
A representative from Compose Coffee stated, “We planned this season’s menu focusing on fruit combinations that suit the summer. We wanted to give consumers a fun experience through videos that humorously capture the charm of the new menu. We will continue to introduce storytelling campaigns to stay connected with our customers.”
