A 75-minute gift of pure ear candy!
Artist ILHOON focused on real-time communication with global fans during his live showcase celebrating the release of his new song “Devil Can Wait”. Moving away from a one-sided performance, he spent the entire 75-minute broadcast actively interacting with his fandom.
On May 8 at 11 PM (KST), ILHOON held the “Devil Can Wait” release live showcase on his official TikTok channel. The event was designed to unveil the new track and expand his connection with fans worldwide.
As the showcase began, fans from Korea and across the globe flocked to the stream. ILHOON structured the show with real-time events and instant message response segments between songs, ensuring viewers were more than just passive observers. The impact of this interactive approach was evident as SNS real-time trends spiked whenever North American fans reacted enthusiastically.
Throughout the 75-minute broadcast, ILHOON performed his new song while maintaining a deep connection by responding immediately to questions and comments from global fans. His thoughtfulness toward international fans, who tuned in during the late night or early morning due to time differences, was evident throughout the show. Following the live stream, the cumulative number of viewers was confirmed to have exceeded 10,000.
The planning and production of this showcase were handled by Homie Factory. They brought ILHOON’s stage concept to life with sophisticated visuals, enhancing the overall quality to ensure the connection with fans was visually captivating.
Using the strengthened bond with his global fandom from this showcase as a stepping stone, ILHOON plans to continue his communication efforts via digital channels throughout the promotional period for “Devil Can Wait”.
