
Kim Bum is stealing the spotlight in the SBS drama ‘Today is Sold Out’ as Seo Eric, the Executive Director of the global skincare brand ‘L’Etoile’. His ability to switch between cold and warm vibes is adding so much charm to the character!
In the series, Kim Bum perfectly portrays the “man in love” vibe, creating a sweet romantic atmosphere. He has been showing off his adorable “puppy-like charm,” unable to hide his joy and beaming whenever Dam Ye-jin’s (played by Chae Won-bin) name is mentioned, making viewers smile along. Plus, his tender gaze and warm voice when telling Ye-jin, “I am waiting for you,” are giving fans all the butterflies.
But it is not all sweetness! Kim Bum is also drawing attention by revealing the deeper, more complex side of Eric through a range of emotions. His conflict with his step-sister and L’Etoile Vice President, Michelle (played by Ok Ja-yeon), brings out a different side of him, from a sudden cold expression to teary eyes, adding depth to the character’s story. Even under Michelle’s pressure, Eric’s determined look as he chooses the future of L’Etoile has everyone rooting for him.
Kim Bum is being praised as a “master of detail” for his nuanced performance in this rom-com. While he is a straight-shooter when it comes to Ye-jin, he also brings the tension, engaging in a tight nerve war with Matthew Lee (played by Ahn Hyo-seop) and Michelle to protect her.



