LE SSERAFIM is proving their global influence with a series of cross-border collaborations for their new track, “CELEBRATION.”
On the 7th, Google unveiled a new “Google Doodle” to celebrate Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month in May. Fans are buzzing as LE SSERAFIM’s lead single “CELEBRATION” from their second full-length album was selected as the background music for the campaign animation.
Google Doodles are iconic campaigns that decorate the main screen to commemorate anniversaries or historical events. The fact that a global platform like Google highlighted K-pop by choosing LE SSERAFIM’s music really shows how much their status has grown.
Meanwhile, in Los Angeles, “CELEBRATION” took over the “ELECTRIK SEOUL” event hosted by the world-renowned festival organizer INSOMNIAC on the 24th of last month. At this party blending K-pop and EDM, the music video and new song filled the giant LED screens, sparking massive sing-alongs and an electric atmosphere from the local crowd.
On top of that, LE SSERAFIM is teaming up with Japan’s leading fitness brand, “FEELCYCLE.” LE SSERAFIM is the first K-pop group to launch a special program with FEELCYCLE, which has previously collaborated with pop giants like Taylor Swift, Ariana Grande, and Beyoncé. Indoor cycling lessons featuring tracks from the new album will begin on the 23rd.
LE SSERAFIM’s second full-length album, “PUREFLOW” pt.1, featuring “CELEBRATION,” will be officially released on the 22nd. The album promises a deeper musical world with the message, “I could become stronger because I know fear.”
