LE SSERAFIM has launched “BOOMPALA Pavilion,” a special promotion website for their second full-length album, ‘PUREFLOW’ pt.1.
On May 11 at 0:00, LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) announced the opening of the official website (boompala.com) via their social media. Combining the title track “BOOMPALA” with “Pavilion,” meaning an exhibition space, the site is designed to let fans experience the concept and mood of the new album in advance.
Upon entering the “BOOMPALA Pavilion,” visitors are greeted by calm flowing water and the team logo partially emerging from the surface. The mysterious, dreamy atmosphere and stones moving at a steady pace provide a sense of peace. The site describes the space as “designed to face deep-seated fears directly rather than bypassing them,” echoing the album’s core message: “Stronger because we know fear.” In particular, the phrase “strange tremors can be converted into the BOOMPALA rhythm” is sparking curiosity about the title track.
The “Today’s Meditation Guide” at the bottom of the screen is also a highlight. Clicking on Kim Chaewon’s photo reveals the quote, “For we are not fearless, and therefore powerful.” A different member will appear as the meditation guide each day to offer fans a special experience.
There are also interactive elements for fans. By clicking on glass bottles floating on the water, fans can leave messages for LE SSERAFIM. Additionally, joint quests will begin on May 14 at 0:00, where users can collect points to earn special rewards based on the goal achievement level.
Notably, the tracklist for the new album was first revealed through the website. ‘PUREFLOW’ pt.1 will feature a total of 11 songs, including the lead single “CELEBRATION,” released on the 24th of last month, and the title track “BOOMPALA.” All members are listed in the credits, with Huh Yunjin showing a high level of participation across the tracks. Detailed information about the new songs is available exclusively on the website.
Meanwhile, LE SSERAFIM’s second full album ‘PUREFLOW’ pt.1 will be released on May 22 at 1 PM. While they shouted “Fearless” at the start of their debut, they are now announcing the start of “FEARLESS 2.0” with the message that they “could become stronger because they know fear.” Based on their deepened bond and solidarity, the members are set to show a more resilient side, facing their fears head-on.
