LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) dropped the ‘YUSU LILY’ version concept photos and videos for their second full-length album, ‘PUREFLOW’ pt.1, on their official SNS at midnight on the 13th. The video captures the members in calm waters through black-and-white visuals, creating a dreamy and mysterious atmosphere.
While the first visual concept, ‘BIRCH SCAR’, expressed inner fear and deficiency, ‘YUSU LILY’ showcases a continuing vitality within the silence of flowing water. In the group photo, the members are seen leaning on one another in the water, their calm gazes reflecting a strong bond and deepened trust.
The individual images highlight each member’s unique charm. Kim Chaewon exudes a soft and clear aura in a space filled with subtle light, while Sakura completes a pure look with transparent water droplets and wet hair styling. Huh Yunjin’s face gently emerges above the water, accompanied by the lyrical phrase “I need your company.” Kazuha takes on an underwater shoot, showing fluid movements that flow with the current. Finally, Hong Eunchae gazes into the camera with a mermaid-like presence, revealing a more mature mood.
This concept particularly brings back memories of LE SSERAFIM’s debut album, ‘FEARLESS’. At that time, the members showcased a mysterious charm using mermaid-inspired styling and submerged sets. Now, four years after their debut, they are leaving fans in awe with their even more mature visuals.
Meanwhile, LE SSERAFIM’s second full album, ‘PUREFLOW’ pt.1, will be released on the 22nd at 1 PM. Having previously declared they were “strong because they have no fear,” the group now sings about a shift in perspective: “could become stronger because we know fear.” Following the release, they will kick off their second world tour, ‘2026 LE SSERAFIM TOUR ‘PUREFLOW”, starting with a concert in Incheon on July 11. This tour boasts a larger scale than their first, with a total of 32 performances across 23 cities.
