Recently, the K-pop scene has noticed HYBE girl groups making comebacks around the same time with similar genres. LE SSERAFIM, ILLIT, and KATSEYE all released EDM-focused tracks during their recent promotions.
Starting with KATSEYE’s ‘PINKY UP’ on April 9, followed by LE SSERAFIM’s ‘CELEBRATION’ on the 24th, and ILLIT’s ‘It’s Me’ on the 30th, each team showcased their own take on EDM. However, some expressed concerns that this might be a case of “self-cloning.”
Addressing this in a recent interview with MyDaily, LE SSERAFIM’s Huh Yunjin noted, “There are so many people who love the EDM genre.” She pointed out global trends, adding, “Especially since the culture of enjoying music together at festivals has grown so much again, I think EDM is receiving a lot of love from the public these days.”
She maintained a positive outlook, explaining, “Actually, there are over 120 sub-genres of EDM. So rather than feeling like they overlap, I felt that we all just wanted to create an exciting atmosphere, which made the promotions enjoyable.”
Looking at LE SSERAFIM’s discography, Latin genres also play a significant role. Their latest full-length album features the Latin-inspired title track ‘BOOMPALA,’ which samples the world-famous hit ‘Macarena.’
Huh Yunjin shared, “We always move according to the message. We want to send out many positive messages, and through our tours, we’ve felt and want to continue that atmosphere of enjoying things together. While searching for the genre that best fits those messages, we keep challenging ourselves with Latin music because it has a culture of enjoyment and many exciting songs.”
She added, “‘BOOMPALA’ carries a message of inner peace, taking care of oneself, and maintaining a positive attitude or perspective when negative thoughts arise, so the Latin genre felt like a great fit.” She emphasized, “If I were to describe LE SSERAFIM’s color, it’s that we faithfully embed the messages we want to convey into our music.”
