Actor Lee Sung-min has been chosen by 380,000 consumers!
At an awards ceremony held on April 30 at Conrad Seoul in Yeouido, Lee Sung-min won the “Most Influential Actor (Scene Stealer)” category, proving he is a true “icon of trust” representing Korea.
The “2026 Brand Customer Loyalty Awards” is a prestigious event that recognizes brands across various fields, including economy, people, and culture, that have secured exceptional loyalty. With winners selected through a survey of approximately 380,000 consumers, Lee Sung-min proved his unrivaled presence through overwhelming support and high public favorability.
Taking the stage, Lee Sung-min shared, “I am honored to receive such a great award at this meaningful event. I sincerely thank you for the warm interest and love you have shown me.” He added, “I will continue to act with a sense of responsibility and a consistent heart so that I do not disappoint your expectations.”
Since his debut in the 1987 play ‘Lithuania’, Lee Sung-min has earned the title of “trusted actor” across stage, screen, and television. With a long list of hits including the dramas ‘Misaeng’, ‘Juvenile Justice’, and ‘Reborn Rich’, as well as films like ‘Seoul Spring’, ‘The Man Standing Next’, ‘Remember’, and ‘I Can’t Help It’, he continues to solidify his power as a master actor through diverse transformations.
Recently, Lee Sung-min is experiencing a second prime by expanding beyond his dignified and friendly “Nation’s Dad” image into trendy variety shows. In particular, his humble and witty side in the web variety show ‘Punghyang High 2’ has captured the hearts of fans across all generations.
With a perfect balance of artistic quality, public popularity, and brand influence, Lee Sung-min is expected to continue drawing attention as an actor with high value in the advertising market.
Meanwhile, Lee Sung-min is preparing for the release of the Netflix series ‘Crash Course in Crime’ and the new JTBC drama ‘God’s Bead’. ‘Crash Course in Crime’ tells the refreshing story of the Teaching Rights Protection Bureau, created to protect the educational field and teaching rights in Korea, which have been undermined by students, teachers, and parents who cross the line.
‘God’s Bead’ is a historical drama set in the Goryeo Dynasty during the peak of the 30-year struggle against the Mongol Empire. It is a collaboration between director Jung Dae-yoon, who directed the hit JTBC drama ‘Reborn Rich’, and writer Jung Hyun-min, who wrote the KBS epic drama ‘Jeong Do-jeon’.
