The Street Fighter series is back, and this time, it is a survival battle for merchants!
Set to premiere next month on the 14th at 7:40 PM, tvN’s new variety show ‘Street Restaurant Fighter’ (Sre-Pa) brings 20 food business teams to the streets. Stripping away their titles, they must survive based solely on the choices of their customers.
This is the latest project from PD Lee Woo-hyung, who has deeply explored food and business in series like ‘Will it work locally?’ and ‘Business Genius Baek Jong-won’. This time, the win won’t just depend on cooking skills, but on various strategies and know-how, including catering to public tastes and attracting customers through marketing.
‘Sre-Pa’s only judges are actual customers. In each mission, contestants are thrown into unpredictable commercial districts, and their survival or elimination is decided strictly by their sales. Even Korea’s top chefs are expected to be completely thrown off by these intense missions and the ever-changing preferences of the customers.
The lineup is absolutely stacked, featuring everyone from Michelin-starred chefs and the CEO of a global company with 270 billion won in annual sales to geniuses who have created the nation’s most popular ‘hot spots’. However, there is one catch: they must set aside all their previous careers and start from the very bottom in unfamiliar neighborhoods.
The production team teased, “These culinary experts, stripped of their fancy titles, must survive using only their business skills. Even some ‘top-tier’ industry figures that will surprise viewers have joined the challenge.” They added, “Through this survival show, we will encounter the fascinating ‘essence of business’ that we never knew before. Please look forward to the most intense and heated professional war you’ve ever seen.”
