The doors for communication are officially open!
Fan Entertainment, a legendary first-generation drama production house, has teamed up with MBC to launch the official fan page for the variety show ‘Rookie Director Kim Yeon-kyung’ via the global fandom business solution ‘b.stage’ on the 11th.
This official fan page serves as a dedicated hub where the cast of ‘Rookie Director Kim Yeon-kyung’ and fans from all over the world can connect more closely. Currently, fans are flocking to the site to leave supportive messages for the Season 1 players who were so loved last year.
With the official launch, Fan Entertainment plans to roll out a variety of exciting projects for the fans.
To maximize the fandom business synergy, a ‘Shop’ feature has been integrated into the fan page. Fans can now stay updated on the latest news and conveniently purchase upcoming official merchandise all in one place, creating a more complete fan experience.
Fan Entertainment has recently been accelerating its revenue diversification through the production of multiple variety shows and its own music business. The establishment of the ‘Rookie Director Kim Yeon-kyung’ fandom platform and the upcoming co-production of Season 2 are expected to further boost the company’s variety production capabilities and IP business expansion.
A representative from Fan Entertainment stated, “The opening of the b.stage fan page is a significant step toward communicating closely with the domestic and international fans who love ‘Rookie Director Kim Yeon-kyung’.” They added, “We will solidify our fandom business model based on our IP competitiveness by organically linking the delivery of rich news about Season 2, which begins production this year, with the sale of planned products through the ‘Shop’.”
