Super Mario Galaxy Dominates Holiday Box Office, Outshining ‘Devil Wears Prada 2’!

Get ready for some exciting box office news! According to the Korea Film Council’s integrated ticket sales network, a whopping 3,098,357 moviegoers flocked to theaters for six days, from April 30th to May 5th. And guess which film stole the show? None other than the animated hit, ‘Super Mario Galaxy’! It absolutely crushed it, drawing in an incredible 1,047,234 viewers over those six days and holding strong at the top of the box office!

Talk about a comeback story! ‘Super Mario Galaxy’ didn’t start at the top; it actually kicked off in third place, trailing behind the buzz of ‘The Devil Wears Prada 2’ and the box office success of ‘Salmokji’. But oh, how things changed! As the holiday season officially began on May 1st, the tides turned dramatically. Its average daily audience, which was hovering around 50,000, skyrocketed to an amazing 231,103! This propelled it straight to the number one spot, and it hasn’t looked back, consistently adding around 150,000 viewers daily to cement its reign.

So, what’s the secret to its success? Experts say ‘Super Mario Galaxy’ perfectly nailed its family-target strategy! The film follows the classic good-versus-evil tale, where brothers Mario and Luigi, who transformed from Brooklyn plumbers into world-saving heroes, face off against a new threat. And the numbers don’t lie! A peek at CGV’s age-specific reservation data shows that ‘Super Mario Galaxy’ boasts an overwhelming share of over 50% among viewers in their 40s with young children. Plus, it hit its own daily record on Children’s Day, pulling in an amazing 283,285 moviegoers – clear proof of its family appeal!