The movie ‘Salmokji’ has officially set a new box office record for domestic horror films, breaking a massive record that had remained untouched for 23 years!
Now in its sixth week of release, ‘Salmokji’ is holding strong at the top of the box office, even with the arrival of big new releases like ‘Michael’, ‘The Devil Wears Prada 2’, and ‘Super Mario Galaxy’. Analysts say the secret to its long-term success is the high quality of the film and the organic word-of-mouth from audiences.
A huge part of this success is thanks to the lead actress, Kim Hye-yoon. After cementing her status as the ‘Rom-com Queen’ through the drama ‘Lovely Runner’, Kim Hye-yoon has completely transformed into a protagonist fighting a desperate battle for survival in ‘Salmokji’. She is receiving praise for expanding her acting spectrum by successfully conquering the horror genre.
The film is also being lauded for bringing a successful generational shift to Korean horror, thanks to the fresh direction of Director Lee Sang-min in his first commercial feature film, along with a stellar ensemble cast including Lee Jong-won, Kim Jun-han, Kim Young-sung, Oh Dong-min, Yoon Jae-chan, and Jang Da-ah.
‘Salmokji’ is a horror film where a production team heading to a reservoir for road-view reshoots encounters something terrifying lurking beneath the water.
The movie is drawing in crowds with buzz about it being an ‘experiential horror’ film. The hype is so real that tourists are flocking to the actual filming location of ‘Salmokji’, leading local authorities to ban nighttime vehicle traffic in the area.
